“I walked by the Beef Jerky store everyday. And every time I kept telling myself, I should stop in, but I got somewhere to be. Kept thinking I should go in there. But no I’m too busy. Never went in there. A lot of times I didn’t even have anywhere I absolutely had to be, just didn’t want the burden of having to keep the Beef Jerky store afloat. ‘Cause I buy plenty of Beef Jerky at the gas station. That should count for something. Like it’s the same product in different locations but the money all flows towards one pot, right? I’m sure that’s how it works. But for me the Beef Jerky is something that goes well with the gas station experience. When I’m hit with an all Beef Jerky deal . . . it just fills me with doubt. It causes me to question whether or not there’s danger in going with the All-Beef-Jerky-Approach. Like if I just spend all my money on Beef Jerky but then I can’t buy any gasoline. See, that can’t happen at the gas station, ‘cause I’ve got the two things right there, I can keep ‘em both in mind, and each in the correct proportion of headspace. If it’s all Beef Jerky in mind then the gas just gets crowded right out. Maybe they can’t sell gasoline inside the Beef Jerky store but maybe they could, like, have gas station decor as a theme. That might keep things in proportion. Maybe that could work.”
