Okay, um . . . this one might come across as a little radical. So prepare yourself. And remember: it's strictly optional.
Okay.
So.
This one basically mandates that any kind of event or action or product must be-quintessentially-the thing in and of itself.
It's not the hype. It's not the hangout. It's not the after party. It isn't about the promise or the peril-it must be the thing in and of itself.
It's not the podgrift interview or the behind the scenes or the making of-it must be the thing in and of itself.
Except on Tuesdays and Thursdays-those are the Days of Florid Inauthenticity.
My prediction is that Tuesdays and Thursdays will become screamingly dense with ALL of the activities and such . . . but I guess we'll see going forward.
Remember: this is all optional.
If that helps.
